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Claude Connects Chiang Mai · CMU STeP · July 11, 2026

Claude-Native

How we run real businesses on the Claude stack

Nick Frith, Section 9
Ian Borders, Kybernesis

ROADMAP · 13:00–15:00

The next two hours

13:00Who we areNick + Ian
13:10How companies use Claude — real case studiesNick + Ian
13:25Managed Agents — liveIan
13:40The @Claude tagNick
13:55Cowork — M&A due diligence, liveIan
14:10Claude Code on the desktopNick
14:25How we actually run our businesses — our workflowsIan → Nick
14:45Q&A — ask us anythingNick + Ian

Everything you’ll see is the real system we run our companies on — and how you can too.

INTRO · 10 MIN · NICK + IAN

Who We Are

Two operators running real businesses Claude-native.

Nick Frith speaking on stage

NICK · SECTION 9

Ian Borders speaking on stage

IAN · KYBERNESIS

Intro · Nick

Nick Frith

Forward-deployed AI automations. we find the bottleneck, automate it, and hand you the keys.

  • One human + a fleet of Claude agents runs the whole company — sales, delivery, content, operations
  • Everything you’ll see today is the real system I work in every day — not a demo built for this talk
SECTION 9

SECTION9.DEV

Intro · Nick

Living on the Frontier

The Chiang Mai AI community.

  • Runs every Saturday
  • Almost three years running
  • Bleeding edge — we stay on top of what’s happening in AI, every week, hands-on
Living on the Frontier sessionLiving on the Frontier sessionLiving on the Frontier session

Intro · Ian

Ian Borders

Persistent memory and multi-agent orchestration for Claude. We give your agents a brain that remembers and a team that runs itself.

  • Claude Community Ambassador for Thailand — I run the official Claude Code meetups all over Thailand
  • Kybernesis is the platform under the hood: Arcana memory, sleep-time compute, agent orchestration — the same stack we deploy through the Claude Partner Network, and the one I run my own company on every day
  • Forward-deployed AI engineering services — I embed with your business and build this stack into your workflows directly
KYBERNESISKYBERNESISKYBERNESISMEMORY · ORCHESTRATIONKybernesis mark
I

PART I OF IV · 15 MIN · CASE STUDIES

How Companies Use Claude

Real companies, real problems, real outcomes — from the Claude partner network.

Case studies · the frame

Real companies, real numbers

The same three doors: the Claude app · Claude Code · the API.

  • Every story: a problem you’ll recognize → Claude → a number you can feel
  • Businesses like yours are in here — chat-app sellers, local shops, lean teams
  • Wherever you hear “WhatsApp,” read LINE
Grab
Vambe
Local Falcon
Lyft
L'Oréal
Canva
Quantium
Gumroad
Spotify
Rakuten
Adalat AI
yours next

Case studies · Grab · the problem

The big chains have data teams. The noodle shop doesn’t.

  • Millions of small merchants across Southeast Asia sell on Grab
  • The chains run analytics teams; the small shop runs on gut feel
  • Merchants had no access to the insights their bigger competitors take for granted
Grab
Grab

Case studies · Grab · the solution

AI insights for every merchant, inside Grab

  • Grab built merchant recommendations and insights on Claude — the API door
  • Every merchant gets the analysis that used to require a data team
  • Nothing new to learn — it lives inside the Grab platform they already use
Grab — product
Grab

Case studies · Grab · the outcome

Leveling the playing field

  • AI-powered recommendations for merchants across Southeast Asia
  • Levels the competitive playing field between large and small businesses
  • ”Anthropic works alongside our teams to solve business challenges” — Chris Collard, Product Manager, Grab
Grab

Case studies · Vambe · the problem

Selling in the chat app, losing the thread

  • Businesses across Latin America sell in WhatsApp & Instagram — in Thailand, read this as LINE
  • Their old AI lost context mid-conversation and stumbled on regional language
  • It couldn’t act — no payments, no CRM updates — so a human had to finish every sale
Vambe
Vambe

Case studies · Vambe · the solution

An AI closer that remembers — and acts

  • Built on the Claude API: qualifies leads, answers questions, completes the sale inside the chat
  • Remembers the whole thread — the price quoted three days ago, the objection raised
  • Wired into the business: CRM, bookings, payment processing
Vambe — product
Vambe

Case studies · Vambe · the outcome

The outcome

1,500+ businesses run on it. “Claude could pick up a conversation from three days ago and remember what was discussed… This meant fewer lost deals.” — Diego Chahuán, co-founder

+40–60%

higher conversion — with 95%+ multi-agent reliability, up from 30%

Case studies · Local Falcon · the problem

Your Google ranking is your storefront

  • Cafés, guesthouses, tours — local businesses live and die on Google rankings
  • The answers are buried in thousands of customer reviews and competitor data
  • No owner has time to read a million reviews
Local Falcon
Local Falcon

Case studies · Local Falcon · the solution

Claude reads every review, so you don’t

  • Local Falcon feeds reviews and local-search data to Claude — up to 1 million reviews at once
  • Out comes plain language: what customers actually complain about, and what to fix
  • Serving 95,000 local businesses
Local Falcon — product
Local Falcon

Case studies · Local Falcon · the outcome

The outcome

And it paid the company back too — Local Falcon’s own recurring revenue grew 15% after shipping the Claude features. The rankings the cafés and tours in this room live on.

20+ hrs

saved per business, per month, on review analysis

Case studies · Lyft · the problem

30–40 minutes on hold

  • Riders and drivers waited 30–40 minutes to reach a support agent
  • Agents juggled three or four customers at once — burnout was setting in
  • Every service business in this room knows this queue
Lyft
Lyft

Case studies · Lyft · the solution

AI answers first, humans get the context

  • Claude powers the support assistant across rider and driver support
  • When a human takes over, they get an AI summary of the whole conversation
  • Nobody says “please repeat your issue” anymore
Lyft — product
Lyft

Case studies · Lyft · the outcome

The outcome

Plus 30% better decision accuracy — and millions saved, reinvested into the human, high-touch programs.

87%

faster customer-support resolution time

Case studies · L’Oréal · the problem

A million customer conversations, one regulated industry

  • Customers talk about your brand at a scale no team can read
  • Beauty is tightly regulated — the analysis has to be right
  • Traditional analytics couldn’t capture the nuance
L'Oréal
L'Oréal

Case studies · L’Oréal · the solution

Fifteen specialized Claude agents

  • Conversational analytics built on 15+ specialized Claude agents
  • Each agent owns one analysis task — together they read everything
  • An agent team, shaped like the work
L'Oréal — product
L'Oréal

Case studies · L’Oréal · the outcome

The outcome

99.9% accuracy in conversational analytics — in an industry where being wrong isn’t an option.

44,000

monthly active users across the organization

Case studies · Canva · the problem

5,000 employees, one question: how do we all use AI?

  • Canva wanted every team empowered with AI — with room to experiment
  • Not a pilot in one corner of the company. Everyone.
Canva
Canva

Case studies · Canva · the solution

Claude for Work, rolled out to everyone

  • Claude became the go-to tool — employees were “begging for Claude accounts”
  • No code, no engineers required — the same door is open to any company in this room
Canva — product
Canva

Case studies · Canva · the outcome

The outcome

The tool half this room already uses for its posters — run on Claude inside. The easiest story here to copy.

65%

of team members use AI “every day” or “often” to work faster and better

Case studies · Quantium · the problem

”ALL IN on AI” — under strict security standards

  • Diverse teams working complex client problems, with strict security and ethics requirements
  • The goal: AI embedded in every role and workflow — not a side tool for one team
Quantium
Quantium

Case studies · Quantium · the solution

Claude for Enterprise, every team

  • Company-wide rollout — no API, no engineers, no custom code
  • The proposal machine: complex client proposals drafted with Claude
  • This is the one you can replicate Monday morning
Quantium — product
Quantium

Case studies · Quantium · the outcome

The outcome

Up to 90% time reduction on proposals; leadership-program development cut in half, from 64 days to 32.

89%

of staff use AI daily — client proposals went from weeks to hours

Case studies · Gumroad · the problem

Non-technical people, waiting on engineers

  • A small remote team; every product change bottlenecked on engineering
  • The people who talk to customers couldn’t fix what customers complained about
Gumroad
Gumroad

Case studies · Gumroad · the solution

Support became the product team

  • With Claude, the support team doesn’t just answer queries — they fix issues and ship features
  • Describe the fix in plain language, review the result
  • The people closest to the customer now hold the tools
Gumroad — product
Gumroad

Case studies · Gumroad · the outcome

The outcome

The whole 30-plus-person team adopted it within a couple of months. That’s the permission slip.

+300%

new features shipped to production — 4x faster deployment

Case studies · Spotify · the problem

Thousands of repositories, endless migrations

  • A massive codebase needing constant maintenance across thousands of repositories
  • The big semantic migrations stayed manual, labor-intensive work
Spotify
Spotify

Case studies · Spotify · the solution

A background agent: from prompt to merged PR

  • Claude Code runs inside Spotify’s fleet management as an autonomous background agent
  • Engineers describe the change in plain text — in Slack — and review the finished pull request
  • The same Claude Code you’ll see in Part III
Spotify — product
Spotify

Case studies · Spotify · the outcome

The outcome

Up to 90% time savings on migrations. 60%+ of engineers use it — with 90%+ satisfaction scores.

2,500+

agent-generated pull requests merged into production

Case studies · Rakuten · the problem

Thousands of developers, 70+ businesses

  • One of Asia’s biggest internet groups — thousands of developers across 70+ businesses
  • Development bottlenecks were slowing feature delivery across the group
Rakuten
Rakuten

Case studies · Rakuten · the solution

Claude Code, running in parallel

  • Claude Code across engineering — multiple autonomous sessions at once
  • ”I didn’t write any code during those seven hours. I just provided occasional guidance.” — Kenta Naruse, ML engineer
Rakuten — product
Rakuten

Case studies · Rakuten · the outcome

The outcome

Seven hours of sustained autonomous coding, with 99.9% accuracy on complex code changes.

79%

faster time-to-market — 24 days down to 5

Case studies · Adalat AI · the problem

50 million pending court cases

  • India: 50M+ pending cases, average resolution time over 12 years
  • Court portals hard to navigate, riddled with CAPTCHAs, almost entirely in English
  • Most families have no idea what’s happening in their own cases
Adalat AI
Adalat AI

Case studies · Adalat AI · the solution

A nation’s courts, on WhatsApp

  • India’s first AI-powered national case-information helpline — on WhatsApp, powered by Claude
  • Court orders summarized and translated into Hindi, Kannada, Malayalam
  • Built by a tiny nonprofit — Claude API integrated in 2 days, working prototype in 1 week
Adalat AI — product
Adalat AI

Case studies · Adalat AI · the outcome

The outcome

A single engineer ships production products in 30 days with Claude Code. The same three doors — at national scale.

1B+

people within reach of multilingual legal information about their own cases

Case studies · recap

Which one is your bottleneck?

OVER TO IAN · MANAGED AGENTS · 15 MIN

Claude Managed Agents

Production-grade autonomous agents, without building the infrastructure.

Managed Agents · the problem

Building an agent is easy. Running one in production is not.

The model is the small part. Everything around it — the part that makes an agent safe, reliable, and deployable — is months of undifferentiated infrastructure work.

01

Secure sandboxing

Isolated compute to run code and shell commands without exposing your systems.

02

State & sessions

Persisting conversation history and filesystem state across long-running tasks.

03

Permissioning

Credential management, scoped access, and tracing for every tool call.

04

Agent-loop rework

Re-tuning orchestration, context, and error recovery for every model upgrade.

Managed Agents absorbs all four — your team builds the product, not the plumbing.

Managed Agents · what it is

A configurable agent harness on managed infrastructure

The Messages API gives you direct model access to build your own loop. Managed Agents gives you the whole loop — orchestration, tools, and execution — built on four primitives.

Agent

The reusable definition: model, system prompt, tools, MCP servers, skills. Created once, referenced by ID.

agents.create()

Environment

Where sessions run — an Anthropic-managed cloud sandbox or your self-hosted infrastructure.

environments.create()

Session

A running instance performing a task, with its own isolated sandbox and persistent state.

sessions.create()

Events

The message stream between your app and the agent — user turns, tool results, status updates over SSE.

sessions.events

Managed Agents · how it works

Five calls to autonomous work

  • Create an agent — define the model, prompt, and toolset once
  • Create an environment — a cloud or self-hosted sandbox
  • Start a session — launch an instance referencing both
  • Send & stream — Claude runs tools, results stream back over SSE
  • Steer or interrupt — send new events mid-run to redirect

Claude works until the task is done, then emits session.status_idle — no polling loop for you to write.

# define once, run anywhere
agent = client.beta.agents.create(
  model=”claude-opus-4-8”,
  tools=[{"type": "agent_toolset_20260401"}])

session = client.beta.sessions.create(
  agent=agent.id, environment_id=env.id)

with client.beta.sessions.events.stream(session.id) as s:
  # Claude works autonomously →

Managed Agents · the architecture

Decoupling the brain from the hands

Claude’s reasoning, the execution environment, and persistent state are separated — each scales independently, and a failure in one no longer takes down the others.

THE BRAIN

Stateless harness

The agent loop lives outside the container and calls it as a generic tool — inference starts the moment events arrive.

THE HANDS

Disposable sandbox

Each session gets a fresh, isolated Linux container. A container crash becomes a recoverable tool-call error — not a lost session.

THE SESSION

Durable event log

State persists outside the harness. A new harness calls wake(id) and resumes from the last recorded event.

~60%

lower time-to-first-token at p50

>90%

lower at p95 — worst-case cold starts eliminated

Vault

credentials stay unreachable from the sandbox — hardened against prompt injection

Managed Agents · capabilities

A full toolbelt, on by default

bashreadwriteeditglobgrepweb_searchweb_fetch

Eight built-in tools inside the sandbox — enable the set with one toolset type, or allow-list only what a task needs.

  • Add custom tools your app executes, and MCP servers for external data and actions
  • Free built-in efficiencies: prompt caching, context compaction, package pre-install, GitHub access, webhooks, secure vaults

Permission policies

Auto-approve safe calls, require confirmation for sensitive ones.

Agent Skills

Package reusable expertise and procedures the agent can invoke.

Scheduled runs

Cron-style deployments for recurring, unattended execution.

Multi-agent

A coordinator fans work out to up to 20 specialist agents.

Managed Agents · why it’s better

Ship 10× faster — with measurably better results

Removing the infrastructure burden doesn’t just save time — the managed harness itself lifts task success versus a hand-rolled prompting loop.

10×

faster from prototype to production — days, not months

+10 pts

higher task success — biggest gains on hard problems

Hours

of continuous autonomous work in a single session

$0.08

per session-hour of active runtime, plus standard token rates

Notion

Shipped parallel task execution for coding and content generation within the alpha.

Rakuten

Deployed specialist agents across departments in roughly one week each.

Sentry

Built a bug-to-PR workflow in weeks instead of months.

Vibecode

Cut agent setup time by at least 10× versus their prior stack.

Managed Agents · choosing an approach

Managed Agents vs. the Messages API

Messages APIManaged Agents
What it isDirect model-prompting accessPre-built, configurable agent harness
Best forCustom loops needing fine-grained controlLong-running, asynchronous, autonomous work
InfrastructureYou build the loop, sandbox & toolsFully managed environment & execution
StateYou persist and manage itStateful sessions & filesystem by design
Time to productionWeeks to months of plumbingDays — focus on agent logic & UX

Reach for Managed Agents when the work is long-running, needs a secure sandbox, or should run on a schedule — and you’d rather not maintain that infrastructure yourself.

Managed Agents · the takeaway

The infrastructure is solved. The implementation is the opportunity.

The question isn’t whether to put agents to work — it’s which of your workflows are ready to run themselves.

II

PART II OF IV · 15 MIN · VIDEO + NARRATION

The @Claude Tag

Claude as a teammate in the tools your company already lives in.

@Claude tag

What is @Claude tag?

  • Tag @Claude in Slack the way you’d tag a coworker — right in the thread
  • It reads the thread, uses your company’s tools and context, and does the work
  • The result lands back where the conversation is already happening — no new app
  • It has its own agent identity and permissions — no personal credentials, it only sees what you let it see

@Claude tag · what it is

A full member of your team

”Claude working as a full member of your team” — launched in Slack first, coming to other platforms over time.

  • You and your admins give it permissions — then it works in channels and in private DMs
  • Add it to a channel and tell it what work you want it to take on
  • This screenshot: Claude added to a launch-prep room, asked to update a pricing page — it just does it
  • Then ask once — “monitor this launch room, take on marketing items as they come in” — and it keeps going
You tag it in, it does the work: Claude in the Slack @-menu next to teammates in #launch-prep

@Claude tag · what makes it different

”The four shifts that we’re seeing”

Proactive, multiplayer, memory, async — in her words:

  • Proactive — every AI tool until now was reactive: you had to remember to kick off a session. “Ask once, and it handles it for the rest of the channel’s lifetime”
  • Multiplayer — teammates jump in as it works: one files the ticket, an engineer adds an edge case, someone else takes the PR into the release
  • Memory — say your preference in natural language, in the channel; it remembers. “Co-designing with your team what preferences you have”
  • Async — with Claude Code you’re at the machine, steering. Here you “fire off tens, even hundreds of agents on their own cloud VMs — they come back at the end of the day with the final result”
A teammate, not a chatbot: four property cards — Multiplayer, Proactive, Memory, Async

@Claude tag · why now

Claude works for sixteen-plus hours

  • ”Our models are able to work for sixteen-plus hours on a single task” — and Claude Tag sets up its own reminders, so that compounds.
  • It takes descriptions of entire tasks and executes them over longer periods of time
  • Kick off many in parallel — more work done in the same amount of time
  • Not one 16-hour task: it checks in every day, on many work streams, doing 16+ hours on each
  • ”You go from handing off a smaller task to orchestrating tens to hundreds of these agents working for months”
Autonomy horizon: minutes to hours to 16 hours to months, drawn to scale

@Claude tag · the big shift

AI used to be the single-player tool

”We see internally that a lot of our usage is actually multiplayer now."

  • "We can just collaborate on these bug fixes much faster — and get higher-quality products to our customers faster”
  • Learning how to adopt AI gets much faster too: new hires land in the project channels and see how everyone on their team is using it
  • ”There’s nothing more compelling than seeing the most productive engineer’s workflows out in the open” — the best way to adapt your own
  • As you become an expert, the people you bring on learn from you — “a very natural education experience built into the workflow”
The big shift: the unit of AI collaboration is moving from the individual to the team — single-player private tab vs one shared Claude in the middle of #project-atlas

@Claude tag · the interaction shift

Claude knows when to jump in

  • Every AI tool until now was reactive — useful, but only after you remembered to ask.
  • Nobody @-mentioned it. It saw the report, did the work, and scheduled its own follow-through
  • ”I kept tagging it in channel after channel, then I just got tired of it and told it: please respond every time.” — Boris Cherny, Anthropic
Reactive vs proactive: Claude responding to a tag vs jumping into a bug thread nobody tagged it in

@Claude tag · what changes for your org

Onboarding is faster

  • ”Onboarding is much faster if your new hire just opens Slack and starts working with Claude right away.” — Cat Wu, Anthropic
  • The work happens in the open — everyone sees how the best users do it, and copies them
  • A sales rep merged a pull request: no dev environment, no Git, no terminal
Skills spread in a public channel over six weeks; a sales rep merged a pull request

@Claude tag · inside Anthropic

Over half the PRs they merge

  • ”Internally, 65% of our product PRs are built by our internal version of Claude Tag — over half of all the PRs that we’re merging."
  • "This is what makes us feel confident that this is the next evolution of Claude Code”
  • Almost everyone inside uses both: Claude Code for the most complex, hands-on P0 work
  • Claude Tag handles everything else — “the easiest way to automate all the menial, tedious tasks you don’t want to do by hand”
65% of Anthropic's product team's code is created by their internal version of Claude Tag

@Claude tag · data science

Query the warehouse. Iterate in thread.

Claude Tag is how Anthropic does data analytics — right in the channel.

  • Runs SQL, plots, and refines turn by turn
  • It flags its own caveats — and answers the follow-ups in the same thread
Claude Tag in a #data-platform channel: plotting weekly active users from the warehouse and iterating in thread

@Claude tag · GTM / RevOps

Build the pipeline. Chase the replies.

Anthropic uses Claude Tag for RevOps internally — it works the sales pipeline from inside Slack.

  • Crosses Salesforce, usage data, and firmographics — then chases every reply
  • It keeps the running tally pinned to the thread and nudges the account owners itself
Claude Tag in an #eap-recruiting channel: building a customer pipeline across Salesforce and usage data, chasing confirmations

@Claude tag · where it fits

Hands-on vs async

Claude Code and Cowork are your daily drivers — you and Claude, real-time, deep work where you’re driving.

  • Claude Tag is a delegation engine embedded where your team already collaborates — hand off in a channel and walk away; many agents at once, over hours and days
  • Inside Anthropic almost everyone uses both: Code for your P0s, Tag for everything else
Claude Code & Cowork: synchronous, in the loop — Claude Tag: asynchronous, delegated

@Claude tag · how to make it land

Work in public

Anthropic believes working in public is the best way to work — and the best way to treat your org.

  • Open channels: the shared context your team and Claude both read — not DMs and docs nobody can find
  • Steer it together, grant broad access, set a north star, tolerate the mess
Five shifts that make Claude Tag land: work in public, steer it together, grant broad access, set a north star, tolerate the mess

@Claude tag · under the hood

Security by default

Enterprise rails, not an afterthought — locked down out of the box.

  • The credential closest to the channel wins — scope tight where it matters
  • Same auto-mode safety classifier as Claude Code — destructive actions come back as a question
LAYERWHAT YOU GET
identityIts own agent identity — never your personal credentials
sandboxEvery session isolated; outbound traffic denied by default
secretsInjected through a proxy layer — the model never sees them
accessCredential bundles inherit org → workspace → channel; read-only first
privacyPrivate channels read org memory, never write back — nothing leaks out
auditEvery credential use logged, every action traces to its thread — SIEM export
spendOrg-level spend caps at setup; per-channel limits on the way
trainingAnthropic does not train on your company’s Slack data
Credential flow: Slack workspace to Anthropic's sandbox and agent proxy to your systems — the sandbox holds no credentialsScoping integrations by surface: workspace vs private channel vs keep-in-DM, per team

OVER TO IAN · HIS SCREEN

Cowork — M&A Due Diligence, Live

Ian takes it from here.

III

PART III OF IV · 15 MIN · VIDEO + NARRATION

Claude Code — Desktop + Terminal + Section9

My daily driver — the app and the terminal the whole company actually runs on.

Claude Code · reframe

Not just for engineers anymore

It’s a desktop app now — plain English in, finished work out.

  • Documents, spreadsheets, research, presentations — not just code
  • On your laptop, in your tools — and now on your phone
  • If you can describe the task, you can delegate the task
Claude Code Desktop — home screen with session history and usage statsClaude Code in the terminal — the same agents as a live job list

Claude Code · why I live here

Chat answers questions. A company needs work done.

Here, Claude gets hands (your tools), memory (your systems), and a clock (schedules).

  • The newest, most powerful features land in Claude Code first — some exist nowhere else
  • Desktop and terminal are the same engine: the app carries the loops, dispatch, and connectors — the terminal carries the speed
  • And it’s the foundation: every Claude surface runs on the Claude Agent SDK — and the Agent SDK runs on this CLI
Claude Code connectors: Attio, Fathom, GitHub, Gmail, Calendar, Drive, Miro, Neon, PandaDoc, Stripe and more — all connectedClaude Code plugins: the Section 9 plugin fleet — engagements, marketing, ops, backlog, personal system

Claude Code · what runs from here

Company Stack

Judging criteria:

  • Security — enterprise-grade or it’s out: certs checked, subprocessors mapped. Mandatory because of enterprise clients
  • Speed = agentic-first — going fast is mandatory for a small company, and fast means no clicking buttons: “if I have to click buttons, it’s a tool I’m not using”
  • The vendors are stores, not brains — every workflow lives in my repo, so any tool can be swapped
THE ENGINEClaudeevery task in the company runs through itORCHESTRATION — THE LOGIC LIVES HEREClaude CodeCLI + Desktop — the handsghostthe company repo — the memorySYSTEMS OF RECORD — RENTED, EXPORTABLEAttioCRMGoogle Workspaceemail · docs · calendarSlackclient commsBeeperWhatsApp + TelegramFathomcall recorderPandaDoccontracts + e-signStripepaymentsQuickBooksaccountingGitHubcodeCloudflarehosting · CDN · workersNeonPostgresCalendlyschedulingthey store — they never thinkLOCAL — LEAVES THE MACHINE NEVER1Passwordevery secret, injected at runtimewhisper.cppon-device transcription — zero subprocessorLOGIC IN THE REPO · NEVER IN A VENDOR’S BUILDER

Claude Code · the mental model

Catch yourself reaching for the mouse

Every time you click through an app by hand, pause: why am I doing this?

  • If you can describe the task, you can delegate the task — Claude should be doing it
  • That one habit — noticing the clicks — is how a business becomes Claude-native
[ DENIED ][ DENIED ]manual.inputIF YOU CAN DESCRIBE IT · DELEGATE IT

Claude Code · auto mode

Auto mode: delegate, don’t babysit

CLIDesktop

Claude works, tests its own changes, and hands you the finished result.

  • A year ago you reviewed every single edit the AI made
  • You check in at the end — the way you’d review a trusted employee’s work
  • Only in Claude Code — it changes what “using AI” feels like
Before: manual approval — pressing Enter 14 timesAfter: auto mode — risky actions blocked automaticallyThe mode menu in Claude Code: Manual, Accept edits, Plan, Auto (default), Bypass permissions — Auto button bottom-left of the composer

Claude Code · remote agents

Take it anywhere

iOSAndroidCloudDemo

Kick off and steer agents from your phone — the work runs in the cloud.

  • You check in from wherever you are
  • Anthropic’s pitch, verbatim: “go to a park, touch grass, and still get your tasks done”
  • DEMO
The code session it started: Claude reads the backlog and proposes the day's attack planDispatch: kick off a Claude Code session on your computer from anywhere — one continuous thread

Claude Code · routines

It works while you sleep

DesktopCLI

Configure once — it runs on a schedule, a webhook, or an event.

  • The daily brief, the inbox triage, the new-ticket triage — no human needed to kick it off
  • You wake up to finished work and a summary of what happened
  • This is the employee model, not the chatbot model
Claude Code routine: 'Signal sweep — AI market intelligence' — sweeps X, Reddit, Hacker News through a custom Section 9 connector, daily at 9 AM

Claude Code · remote control

Your desk, in your pocket

CLIDesktopPhone

Flip one setting — every session you start on the desktop or CLI shows up on your phone.

  • Walk away mid-task, pick up the same session from the couch, the café, the taxi
  • Not a mirror — the actual session: read what it did, answer its questions, steer it
Dispatch settings: keep awake, mobile notifications, browser actions, computer use — the session stays reachableThe one toggle: Enable Remote Control for all sessions — trueThe phone side: every workstation session listed in the Claude Code mobile app, all connected

Claude Code · dynamic workflows

One prompt, a fleet of agents

CLIDesktop

One instruction fans out to tens or hundreds of agents in parallel.

  • Anthropic’s demo: a website localized to 13 markets — 12 translators + 12 verifiers at once
  • Roughly an hour of sequential work, done in minutes — and the workflow is saved, reusable
  • This is how the big migrations and the boring repetitive work actually get done

VIDEO / IMAGE PLACEHOLDER

IV

PART IV OF IV · 10 MIN · WORKFLOW · AFTER IAN’S HALF

How Section 9 Does FDE Engagements with Claude

Discovery call → transcript → skills → CRM. One pipeline, no manual glue.

FDE engagements · the workflow

The pipeline

From first hello to work delivered — one system carries the lead the whole way.

  • The call happens — recording and transcript land automatically
  • Claude debriefs it: the plan, the follow-ups, the CRM records
  • I review and refine until it’s right — then one approval sends everything
CLAUDE — AUTOMATICYOU — A FEW MINUTESiterate untilit’s rightfeedbacknew leaddiscovery callcall debriefplan + messages draftedyou reviewapprovesent — build starts

FDE engagements · one real call

One call, zero manual glue

A real 30-minute discovery call — watch what falls out the other end.

  • Transcript pulled, debrief written, CRM updated — before the coffee’s cold
  • The follow-up email is drafted with the client’s own words in it
  • Total human effort after the call: read, approve, send
automaticautomaticminutesthe meetingFathomdebrief agentyour workspaceyou’re just talkingrecords + transcribesalways running — wakes on its ownthe planfollow-up emailCRM updatedproject scaffoldthe call ends — the system is already building

Under the hood

We use many plugins internally

Plugins

Every process we run is codified — the business is an installable system.

s9-marketings9-opss9-engagementsnf-visualizes9-telegramnf-statuslineskillsmcp servershooksroutinescrmeventsdistributionmediadbworkersghost

Under the hood · composition

Plugins depend on plugins

Plugins

Sales and marketing both stand on the backlog plugin — a real dependency in our system.

  • Declared in the manifest, installed as one unit
s9-engagementss9-opss9-marketingnf-backlog-systemdepends on

Under the hood · anatomy

What a plugin is made of

Plugins

Every workflow becomes a skill, a server, a hook, or an agent — that’s how a business becomes software.

a pluginskillsmcp servershooksagentsthe procedures — how we do a thingthe connections — what it can reachthe reflexes — what happens automaticallythe specialists — workers it delegates toFROM OUR PLUGINS/lead-debrieftelegrambacklog session bannercode-reviewer

Under the hood · the agent census

How many agents run this company?

Honest answer: depends what you call an agent — so I asked Claude to count itself.

  • One of them books my haircuts
  • One orders the drinking water
  • One hunts down and kills runaway agents
8
fully autonomous — wake on schedules and webhooks, no human in the loop
88
on the payroll — skills, subagents, and commands I hand real work to
128
everything that can act on my behalf — add the connectors and the reflexes

FDE engagements · the point

The system never forgets

Every lead touched, every commitment logged, every thread followed up.

  • Nothing lives in one person’s head — the business runs on a system, not on memory
  • This is what Claude-native means: the company itself is the workflow
lead.0x2Fthread.0x11commit.0x08followup.0x3AMEMORYSECTION 9 · NOTHING DROPS

Start here

Your move

  • Pick ONE workflow that annoys you every week
  • Tag Claude on one real thread — or give the desktop app one real task
  • Small, real, this week — that’s how every system in this talk started
USE CLAUDE
TO AUTOMATE
YOUR LIFE

Where to next

QR code
0xnfrith.com/interface

All the channels, one page — plus these slides at 0xnfrith.com/events · July 17: Claude for FDEs, Chiang Mai

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